top of page


Fergus - love upside down
London based singer song-writer Fergus has just released his debut album 'Love Upside Down', an extraordinary, emotional, cliché-free...

Emerging Behaviour
Jun 1, 20221 min read


Kanye west sells donda 2 on a stem player
Kayne West is shunning the traditional method of distributor music distribution ie via streaming and has followed in the footsteps of...

Emerging Behaviour
Feb 22, 20221 min read


Peter doherty & frederic lo
Peter Doherty launches his brand new album with Frederic Lo - 'The Fantasy Life of Crime & Poetry' with the new single 'You Can't Keep It...

Emerging Behaviour
Jan 25, 20221 min read
govt ways in with damning report on record labels
The Govt streaming enquiry has delivered its results and delivered a pretty damning report on the state of the UK Music Industry with the...

Emerging Behaviour
Jul 9, 20211 min read


super friday!
Its been busy busy busy over at Emerging Behaviour towers in all the best ways, we've been getting to work with some amazing artists, and...

Emerging Behaviour
Jun 25, 20211 min read


spotify pushes their prices up
Spotify has finally raised its prices in what many will see as much needed move to try and raise their ARPU (the amount people spend on a...

Emerging Behaviour
May 1, 20211 min read


the who sell out - super deluxe edition
Lots of fun working on the super deluxe reissue of The Who's iconic album "Sell Out" with the UMC Team and Trinifold management about the...

Emerging Behaviour
Apr 24, 20211 min read


Trampolene - love no less than a queen
New album announced from Trampolene 'No Love Less Than A Queen', out 16th July, we love it.. #emergingbehaviour #trampolene #newmusic...

Emerging Behaviour
Apr 13, 20211 min read


Lil nas the master marketeer
Fresh from hitting No 1 both in the UK + US Lil Was proves himself the master marketeer after dropping the years most controversial video...

Emerging Behaviour
Apr 9, 20211 min read
Music glut
Some interesting stats were thrown up at Monday's Spotify 'stream on' event with the platform explaining that 66,000 new tracks are...

Emerging Behaviour
Feb 25, 20211 min read


Marketing deep dive
Another great and insightful article from Midia Research on the marketing ecosystem that is available for artists - D2C platforms, live...

Emerging Behaviour
Feb 11, 20211 min read


PRS Tweak the livestream levy
After much outcry from musicians and managers about the Livestream 'Tax' just recently introduced by the PRS, basically musicians and...

Emerging Behaviour
Feb 3, 20211 min read


amanda holden's chart conquering success.
Rounding off a fantastic first six months for Emerging Behaviour with our first three projects all breaking Official Chart records, Music...

Emerging Behaviour
Dec 7, 20201 min read


taylor and her back catalogue
Taylor Swift released a statement yesterday about the ownership of her back catalogue and enforced NDA's trying to silence the company...

Emerging Behaviour
Nov 17, 20201 min read


a practical guide to live-streaming
Handy article from Musically on all things live-streaming here #emergingbehaviour #livestream #musically #musicmarketing

Emerging Behaviour
Aug 17, 20201 min read
Listening anxiety
We've all felt it, too much music, too little time, interesting article about having too much choice...here #emergingbehaviour...

Emerging Behaviour
Aug 13, 20201 min read


Indie distributor NMF scorecard
Another bit of interesting playlisting info, Hypebot did a quick audit on a recent New Music Friday playlist on which independent...

Emerging Behaviour
Jul 29, 20201 min read


Taylor drops surprise album with lots of deluxe versions...
Taylor Swift dropped a surprise album yesterday which is garnering rave notices, on the marketing side there's the usual abundance of...

Emerging Behaviour
Jul 24, 20201 min read


Spotify for artists combines
Once two separate portals one for labels, distributors and another for artist & managers 'Spotify for Artists' is being combined into one...

Emerging Behaviour
May 18, 20201 min read
bottom of page